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North Chicago using technology to aid Census count

NORTH CHICAGO – The city of North Chicago is leading the way among the state’s municipalities in its unique and innovative approach to Census outreach with its #NorthChicagoCounts campaign.

The North Chicago Complete Count Committee is pioneering new tools for outreach for the Census, including mobile texting technology, streaming ads on digital platforms such as Tubi, and an intuitive website chat feature where residents can get their questions answered in real time about the census in English and Spanish.

“We’re excited about all of this technology. We want to be proactive and on the forefront of this innovative approach to outreach,” Mayor Leon Rockingham said.

Residents can visit www.NorthChicagoCounts.org or www.2020Censo.org to interact and get their questions answered in real time by chat in English and Spanish.

Additionally, residents can text PLEDGE to 847-499-2021, and Spanish speakers can text CENSO to 847-499-2021 to ask questions and receive information by text on the census through May 2020.

With concerns about hard-to-count populations, the city wants to ensure the timely participation of all residents.

“We have to be innovative to make sure our message reaches as many North Chicago residents as possible,” Rockingham said. “Our city is at the forefront of census outreach because every person counts. North Chicago counts!”

Vital programs such as free and reduced public school lunches, affordable housing for seniors and disaster relief dollars are tied to federal funding via a complete and accurate census count.

For information on the 2020 census in North Chicago visit www.NorthChicagoCounts.org.

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