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Small businesses can learn how to write press releases

GRAYSLAKE –áVeteran journalists and marketers Jennifer Evans and David Rutter will present a seminar for small-business owners on how to write press releases for maximum effect.

“How to Write a Press Release That Gains Media Attention” will take place from 3 to 5 p.m. March 21 at University Center of Lake County, 1200 University Center Drive, Grayslake.

Participants will learn how to formulate story ideas, write concise, impactful copy, use proven PRátemplates, and successfully pitch the media. Participants are encouraged to bring a laptopá computer and write their press release outline during the workshop. They will receive advice onáhow to craft the message for the best result.

The cost is $95 a person.

To register, call Jennifer Evans at 847-613-9400, or register online at or contact David Rutter at 847-445-7684 or

–áLake County Journal

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